The Australian Life Coaching Society Inc is a collaborative project between life coaches, researchers, and scientists, from Australia and abroad, for the purpose of authentically advancing the standards of our total well-being – physically, psychologically, and socially – beyond the common and conventional, standards of today.

For generally speaking, what we commonly term as our ‘health’ industries, all these do not have as their real objective ‘true health’ – but just aim to remove an illness, or to have no more ‘sickness symptoms’. This accurately mirrors all forms of institutions that claim to represent physical health, psychological health, or social health.

Let’s put it this way:

If we create a scale from 1 to 10, where 1 represents serious illness, and 10 represents the very best health possible for a human being, then on this scale, 5 is a state where there are no symptoms of distinct and definitive illnesses. Here, one’s physical, mental, or social health is not great, often it’s not even good, but it’s what most ordinarily assume to be ‘normal.’ (There’s no distinct, strong pain.)

As such, most ‘health’ institutions are essentially there to help people to move from a level of 1, 2, 3 or 4 – to a level of 5 (or at best, 6). And this is true whether we talk about doctors, psychologists, counselors, social workers and so on…

There’s nothing wrong with that, and we can all understand its necessity.

But the life coaching industry, (in principle at least), aimed to help people to go not from illness to normal, but from normal to outstanding – into the states of 7, 8, 9, or 10. Yet like with most things, these ideals have fallen apart, as the forces of economics, political correctness, fashionable ideas, media traffic, and cheap hacks entered the arena.

The Australian Life Coaching Society is a non-profit organization, whose interest remains singularly set on to the theory and practice of PEAK physical, mental and social well being – in reaching for that elusive 10 – regardless of whether this pursuit is profitable, or politically correct, or fashionable, or if only a very select few ever care to think about this.

ALCS started in 2004, and evolved in pursuit of this mission, together with other coaches, local and remote. This project is currently open to other life coaches, counselors, researchers, and the like, who seek to collaborate with us on this vision.

Welcome.